What Is the ATB Challenge?

Starting August 1, we’ll begin dropping ATB-inspired tasks one at a time—each designed to reveal the kind of riding we stand for. You’ll have until November 1 to complete as many as you can and share your journey on social media.

Each task will ask you to ride, reflect, and represent. Whether you’re brewing coffee on a trail or hauling something bizarre on a bikepacking loop, your posts are what bring this challenge to life.

We’ll announce each task on Instagram (@grizzlycycles661) and through our Discord—so keep an eye out and ride ready.

To participate:

Before you start posting, make sure to fill out our ATB Ambassador Challenge sign-up form. This helps us track your entries, follow along with your social media posts, and get to know you a little better.

We want to make sure we’re following you and celebrating your journey every step of the way—so hit that link and introduce yourself.

SIGN UP HERE

After you sign up:

• Complete each task at your own pace
• Post your photos or videos on social media
• Tag @grizzlycycles661 and use #GrizzlyATBChallenge on every challenge post

Who We’re Looking For

Grizzly ambassadors:

• Ride with purpose—not ego
• Build community on and off the trail
• Embrace simplicity, creativity, and resilience
• Represent our values in daily life—not just online

If that sounds like you, this challenge is your way in.

How to Apply

1. Follow along as we announce each task beginning August 1
2. Post your entries with @grizzlycycles661 + #GrizzlyATBChallenge
3. Submit your name via [application link or instructions]
4. Final ambassadors will be revealed mid-November

What You’ll Get as a Grizzly Ambassador

Becoming a Grizzly Cycles ambassador isn’t just about stickers and swag (though, yeah—we’ve got those too). It’s about joining a crew that rides with purpose and builds something bigger than miles on a GPS. Here’s what you can expect:

•  Gear Support: Exclusive Grizzly ambassador merch, early access to new gear, Discounts on parts/gear and the occasional care package for your adventures
• Spotlight Features: Your stories, rides, and photos shared on our blog, newsletter, and social media—because your perspective deserves a platform
•  Ambassador-Only Events: Invites to private rides, workshops, and campouts where the vibes are strong and the coffee’s always outside
• Creative Collaborations: Opportunities to contribute to product feedback, brand storytelling, and future campaigns
• Real Connection: Join a crew that celebrates ATB chaos, fosters community, and shows up for each other—on the trail and off

If you're looking for a title, consider this less a “brand ambassador” gig and more a chance to be a steward of the ATB spirit.